In corporate research, your own numbers can only tell you so much. Sales reports from last year can dictate your holiday sale marketing strategy while employee retention numbers tell executives about the current workplace culture. If you want a broader, better-informed outlook, subscriptions to high-quality journalism publications provide the insights you need for innovation.
Here are three ways access to high-quality journalism enriches corporate research and your business as a whole.
Journalism Provides Businesses With Valuable Data At a Low Investment
Imagine you run a pest control business. You're looking to expand from a state-wide company into a regional chain. Before doing so, you need to do exploratory research about different types of pests, local pesticide regulations and issues affecting various communities.
Doing that research on your own is expensive and time-consuming, especially when it comes to regulatory laws. Instead, you could get a business-level subscription to a few pest control industry publications that focus on the region. With that in-depth research in hand, you're poised to corner a portion of a new market with stellar customer service and well-researched tactics.
Tables, Graphs and Figures Make Goals More Meaningful
In the context of corporate research, high-quality journalism isn't just allegorical and descriptive — it's backed by statistics from large surveys and research projects. This gives business goals, meetings and communications more context. Because 71% of senior managers across various industries find meetings unproductive and vague, providing that context is vital.
Consider a quarterly sales meeting. Your sales are currently going up and down. Internal research and analysis shows no apparent hiccups that could cause these fluctuations. Do you tell your team to hold on and do their best?
No. Now's the time to scan trade publications for descriptive research about the consumer base. Perhaps an economic shift explains your shifting sales. Maybe surveys show consumer attitudes are changing about your industry. In either case, high-quality journalism gives employees the direction they need for targeted corporate research and innovation.
You'll Know Where To Invest Research and Development Resources
That direction can also inform research and development budgets and timetables. Say you have an idea for a new product. By combing through high-quality articles, you can:
- Determine if consumers have a desire or need for your new product
- Find out if they're seeking alternative solutions to a problem your company could help them address
- Learn how other companies have met those needs in different markets
With those questions answered, you can determine how much time, money and effort to put behind the new product. In 2018, American businesses spent $378 billion on corporate research and development. When you subscribe to high-quality publications about your industry, you're supporting your efforts with that massive budget.
Manage Trade Publications Through NICKLpass
To get the full benefits of high-quality journalism in trade publications, you'll need to subscribe to a number of different publications — ones focused on marketing, consumer needs and R&D innovations. Let NICKLpass help your business conduct corporate research by providing tailored subscription management.
You'll have access to hundreds of corporate research publications all through one program. Share them with your team, search for new articles and download relevant data to present in meetings. Sign up for a free trial today and find out why companies like Comcast and Anheuser-Busch trust NICKLpass for their business publication subscription needs.